We Seek a Performance Marketing Manager: Data-Driven Growth Architect

Do you possess a keen understanding of digital marketing channels and a passion for translating data insights into measurable results? We are seeking a highly motivated Performance Marketing Manager to join our dynamic team.

In this critical role, you will be responsible for the strategic planning, execution, and optimization of our digital marketing campaigns across various channels. Your focus will be on maximizing return on investment (ROI) and driving significant growth for our brand.

What you’ll do:

• Develop and implement data-driven performance marketing strategies of all paid media & marketing campaigns from start-to-finish.
• Continuously monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA), to identify areas for improvement and optimization.
• Leverage data insights to ensure efficient budget allocation across different channels, maximizing the return on every marketing dollar spent.
• Create comprehensive and insightful reports and dashboards that track key performance indicators (KPIs) and communicate campaign performance effectively to stakeholders.
• Stay abreast of the latest digital marketing trends and technologies, exploring new opportunities to enhance campaign effectiveness and brand reach.

What we’re looking for:

• Minimum 3+ years of experience in performance marketing with a proven track record of achieving measurable ROI.
• Demonstrated expertise in various digital marketing channels, including social media advertising, SEM, and email marketing.
• Strong analytical skills and a data-driven mindset with the ability to translate complex data into actionable insights.
• Experience managing marketing budgets and a keen understanding of cost-efficiency strategies.
• Excellent communication and reporting skills, with the ability to present information in a clear and concise manner.
• A passion for staying current on digital marketing technologies.
• Strong understanding of the media landscape and related trends.
• Interest in getting to know the customer and mapping out their customer journey based on their behavior and demographic to establish effective touchpoints when building the marketing funnel
• Entrepreneurial attitude with ability to deliver results in a fast-paced office environment

Preferred Skills:

• Hubspot, Google Analytics, Google Ads, Meta, Tag Commander

We offer a competitive compensation and benefits package, along with the opportunity to play a pivotal role in shaping the future of our brand through data-driven marketing strategies.

If you are a results-oriented marketing professional with a passion for innovation and growth, we encourage you to apply!