Performance Marketing Manager
The Performance Marketing Manager is responsible for developing, proposing, implementing, and optimizing paid online advertising campaigns. He or she must have a proven track record of success in implementing campaigns that drive results and help achieve specific objectives, such as increasing traffic, generating leads, or boosting sales. Extensive and proven experience with various online advertising platforms is required.
Why Join Nimbyx?
At Nimbyx, you will join an exciting, forward-thinking team where your ideas are valued and creative problem-solving is encouraged. You will work on challenging
and rewarding projects, surrounded by like-minded, talented, and passionate people. You will embark on a journey of growth and endless possibilities, in collaboration
with top talent of diverse expertise and world-class leaders who all set a powerful foundation for sustainable growth and a brighter, healthier future.
Who We’re Looking For
Nimbyx is not just an ordinary tech company; we’re a dynamic team that embraces self-driven individuals who are ready to transform the world.
• Customer-Centric: We’re looking for individuals who do not lose sight of who the customer is in everything they do.
• Grit: We’re looking for individuals with unwavering determination and resilience. Gritty employees are those who stay committed to their goals, persevere
through challenges, and maintain a strong work ethic even when faced with adversity. They’re not discouraged by setbacks but use them as opportunities to learn and grow.
• Problem-Solvers: We value individuals who can identify, analyze, and solve complex problems effectively. Problem solvers are creative thinkers who
approach challenges with questions and innovative solutions. They thrive in dynamic environments and are eager to tackle new and unfamiliar issues
• Agile: We are looking for individuals who are adaptable and flexible, able to quickly respond to changing circumstances and navigate uncertainty with
ease. They embrace change, continuously seek improvement, and are open to trying new approaches to achieve goals.
• Self-Managing: We highly value self-managing individuals who take initiative and responsibility for their work. These employees are proactive, organized, and able to prioritize tasks effectively. They require minimal supervision and can set their own goals, manage their time efficiently, and deliver results
• Funnel Ownership: Spearhead the execution of campaigns and have a full understanding of the consumer journey, from acquisition to nurturing campaigns
• Collaboration: Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure that marketing campaigns align
with the overall marketing and business strategies.
• Campaign Strategy: Develop and execute performance-driven marketing strategies tailored to the company’s goals and target audience. This involves
identifying the most effective digital channels and tactics.
• Paid Advertising: Manage and optimize paid advertising campaigns, including pay-per-click (PPC) advertising on platforms like Google Ads, Bing Ads, and social media advertising on platforms like Facebook, Instagram, and LinkedIn.
• Budget Management: Create and manage budgets for various marketing campaigns, ensuring that spending aligns with the expected ROI and objectives.
• Data Analysis: Use analytics tools and data to track and measure campaign performance. Analyze key performance indicators (KPIs) such as clickthrough rates, conversion rates, and cost per acquisition (CPA) to make data-driven decisions.
• A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and other elements of marketing campaigns. Continuously test and iterate to improve campaign performance.
• Keyword Research: For PPC campaigns, conduct keyword research to identify relevant keywords and phrases that will drive traffic and conversions.
• Ad Copy and Creative Development: Work with designers and copywriters to create compelling ad copy and creatives that resonate with the target audience.
• Remarketing: Implement remarketing strategies to re-engage previous website visitors or customers and encourage them to convert.
• Conversion Rate Optimization (CRO): Identify and implement CRO strategies to improve the overall conversion rate of landing pages and websites.
• Marketing Technology: Utilize marketing technology tools such as marketing automation platforms, data analytics tools, and ad management platforms to streamline campaign execution and measurement, including but not limited to Analytics Platforms, Hubspot etc.
• Competitor Analysis: Monitor competitor marketing strategies and industry trends to stay competitive and adjust your approach accordingly.
• Reporting: Prepare and present regular reports to management or stakeholders, showcasing the performance of marketing campaigns and outlining areas for improvement.
• ROI Analysis: Calculate and report on the ROI of various marketing initiatives, helping to allocate resources effectively.
• Compliance: Stay updated on advertising regulations and ensure that all marketing efforts comply with legal and industry standards.
Skills and Qualifications
● At least 5 years’ worth of proven performance marketing experience, with at least $2M worth of ad campaigns managed
● Expert in using and implementing Google Analytics (UA + GA4) and Google Tag Manager
● Strong problem-solving and analytical skills
● Strong relationship management, collaboration, and communication skills
● A bachelor’s degree in marketing, business administration, or similar is a plus
● Experience with managing digital campaigns for dental, health tech, or BPO brands is a plus.
Working @ Nimbyx
Our mission is to innovate for a healthier world by nurturing and empowering the next generation of innovators. By providing capital, personnel, and expertise, we enable disruptive tech companies to grow exponentially and transform daring ideas into remarkable businesses – from software development to digital marketing and beyond.
Career @ Nimbyx:
At Nimbyx, you will join an exciting, forward-thinking team where your ideas are valued and creativity is encouraged. You will work on challenging and rewarding projects, surrounded by like-minded, talented, and passionate people. You will embark on a journey of growth and endless possibilities, and collaborate with top talent of diverse expertise and world-class leaders who all set a powerful foundation for sustainable growth and a brighter, healthier future.
Flexibility & Collaboration @ Nimbyx!
Work Setup: Our long-term vision is to foster a strong company culture and align every member with the company’s mission and vision. In line with this, we plan to bring all employees back to our BGC office to strengthen cohesive team discussions, enhance shared business context, and elevate the team’s potential for success.
Office Location: One World Place, 32nd St., in BGC, Taguig City (near Uptown, Kidzania, and Home Depot).
Shift Schedule: 5am to 2pm • 12mn to 9am • 7am to 4pm
Employment Type: Full-time • Permanent
Salary Details: Our focus is on finding the best fit without any constraints. Your worth is of utmost importance, and we’re committed to recognizing your value. Let’s discuss the incredible compensation package that awaits you!
Offer package: Our comprehensive benefits package includes health and life insurance, medical reimbursement for non-HMO covered expenses, de minimis benefits, a performance bonus, generous paid time off that can even be converted into cash, and a flexible work setup. Your well-being and success are at the heart of our package.